Rory Sutherland is a champion of behavioral economics and an early adopter of new technologies. His creative output includes numerous blog posts, column inches and charismatic talks which often have a light-hearted, humourous and anecdotal tone that can be found in various online and offline locations. This book acts as an introduction to Rory's key thoughts and ideas, taking the reader on a winding journey through blog posts interweaved with snippets of interviews, tweets and reference material.