Learn to make every moment a once-in-a-lifetime experience with this definitive guide to the Japanese art of ichigo ichie , from the bestselling authors of Ikigai. ' Ikigai urges individuals to simplify their lives by pursuing what sparks joy for them' ( Marie '' Kondo ) Every moment in our life happens only once, and if we let it slip away, we lose it forever-an idea captured by the Japanese phrase ichigo ichie . Often used to convey that the encounter is unique and special, it is a tenet of Zen Buddhism and is attributed to a sixteenth-century master of the Japanese tea ceremony, or 'ceremony of attention', whose intricate rituals compel us to focus on the present moment. From this age-old concept comes a new kind of mindfulness. In The Book of Ichigo Ichie , you will learn to use all five senses to anchor yourself in the present. Every one of us contains a key that can open the door to attention, harmony with others, and love of life. And that key is ichigo ichie . 'This is a great little book to lift the spirits and remind us of the importance of living in the 'now' , not worrying about the past or future.' - 5* Reader Review 'This book should act as a wakeup call . Make each now a sacred moment. Pay attention! Make each moment special!' - 5* Reader Review 'The authors of Ikigai have offered another brief and masterful addition for those seeking out a simpler and more fulfilling life.' - 5* Reader Review