Review “Refreshing . . . clear . . . elegant. . . . If you want to make strategy, you will need . . . this book.” —Walter Kiechel, author of The Lords of Strategy “Valuable . . . illuminating . . . meticulously sourced.” —Inc “Narrator Sean Runnette’s refreshing, clear reading further strengthens the extensively researched material from this distinguished business thinker.” —Library Journal [starred review] Product Description Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your own thinking. Good Strategy/Bad Strategy integrates fascinating examples from business, nonprofit, and military affairs to bring its original ideas to life: From Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from the Getty Trust to the Los Angeles Unified School District, from Global Crossing to the 2007-08 financial crisis, and many more. The abundance of business-ready insights offered by Rumelt stem from his decades of digging beyond the superficial to address hard questions with honesty and integrity.