'Maltz's work influenced nearly every major "self-help" professional from Zig Ziglar to Brian Tracy to Tony Robbins' James Clear, author of Atomic Habits The proven formula for a year of success. In 1960, Maxwell Maltz introduced his revolutionary theory of psycho-cybernetics: by taking control of your own thoughts, you can achieve greater peace of mind, success, and happiness. His work changed th[Bokinfo].