Strategy is one of the more mysterious areas of public relations practice. For many consultants and public relations practitioners being a strategist or a strategic advisor is considered to be the highest level professional practice activity. Merely using the adjective “strategic” or the noun “strategy” does not get one to the table where management objectives are debated and decisions made. In this monograph Mr. Lukaszewski discusses how the strategist develops a management-oriented mindset, behaviors, and attitudes that attract management attention.