Business analytics, the method by which data around a business is analysed to better determine the choices we make. In this accessible, user-friendly book, Professor Arnab Laha explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for your workplace. With examples and case studies, 'How to Make the Right Decision' is the most useful book you can buy for yourself and your business.