When obsessive book-lover (ahem, book snob) Amruta - Ruta - Adarkar arrives in Delhi to work as a marketing executive for Parker-Hailey's Publishing, she learns that the world of books is not as cozy as she'd imagined. Her eccentric taskmaster of a boss expects marketing miracles to happen on shoestring budgets and in record time and surviving the job (and the city) means she'll have to master the local art of jugaad really fast. Worst of all, she's stuck being a publicist for Jishnu Guha, protein-shake lover, serial selfie-taker and bestselling author of seven cheesy romance novels, the kind she wouldn't be caught dead reading. As Ruta struggles between work and life in a new city, she finds, much to her annoyance, that she needs Jishnu's help more than she cares to admit. But with her own parents getting a divorce, can Ruta dare to fall in love, especially with someone who's so impossibly different?